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Tuesday, December 28, 2010

BRTI will act firmly predatory pricing Rp 0

Indonesian Telecommunications Regulatory Body (BRTI) rate tariff promotions conducted Rp0 mobile telecommunications operators lead to predatory pricing, and can be categorized into unfair competition.
Members BRTI Nonot Harsono revealed it is discussing these issues and will be Rp0 reprimand and act firmly.
"The purpose of predatory pricing is a tariff or price that can kill the opponent's business. If they are still stubborn, then the possibility to transfer the case to the Business Competition Supervisory Commission [Commission} is wide open, "he told Business Today.
According to him, free SMS only reprimanded, let alone calling for free. Supposedly, the word Nonot, mobile operators had already understand it, but accidentally it may panic afraid to compete with opponents of business.
BRTI free tariff rate or Rp0 very strange, especially for off-net given that operators have to pay interconnection.
Indonesia Telecommunication Users Group deplores the persistence of a number of telecom operators who provide Rp0 or free promotional fare that actually tends to trap the customer.
"Users should be vigilant and careful telecommunications to offer the operator a misleading and tend to hide behind the language of the ads that intentionally misleading or misleading information," said Nurul Budi Yakin, Chairman Idtug.
Idtug rate there is often a mobile operator that offers Rp0 rates or free to call to other mobile operators. Free words are always attracted the attention of consumers, although it turns out, in it is full of lies and misdirection.
Nurul Rp0 tariff rate is only fooling the public telecommunications users. Currently, local mobile interconnect tariffs are Rp251 per minute, while for long-distance interconnection antarseluler is Rp461 per minute.
Price Rp0 fully with the terms and conditions in which it is very minimal socialization. Rp0 rates usually apply only after a certain minutes and ended at a particular minute, too, or for the same operator tariff (on-nett).
Meanwhile, the rate from the first minute until the third usually twice more expensive than the basic rate or interconnection, for example Rp10 per second.
"Operators [who advertise Rp0 to all operators] The real retail price quotes to consumers 400 per minute. Profit was Rp149 per minute can be packaged in the language of marketing to be Rp0 per minute, "he regrets.
Rates nelpon antaroperator (offnet) is Rp10/detik without time band. If nelpon 4 minutes 2 minutes free bonus means the total taxable rate Rp2.400 6 minutes so that the real retail price is Rp400/menit.
So, said Nurul, nothing really Rp0, the cheapest is calling on-net at 00:00 to 11:00 (subject to Rp100/10 seconds) the next free, or there are some that only give free Rp0 to 30 the first second.
According to him, perhaps this is meant alias Rp0 free calling, though still have to pay Rp 100 per call, let alone a drop call features that may be intentional or not is still detrimental to the customer.
Based on the website operators, today almost all telecom operators impose tariffs Rp0. XL Axiata language such as launching Rp0 rates for its customers, then followed PT Telkomsel launched the same rate. Both GSM operators provide Rp0 rates for the first 30 seconds.
Besides these two major operators, Axis has also launched new telephone service, Champion Calls Rp0, which allows customers to enjoy Rp0 per minute phone service to all operators after the use of a minimum of Rp100, as well as mobile 8 that advertise free forever, which is clearly misleading.
Idtug expect firm action from BRTI form of fines or other. Regulators also must begin to intervene in tariff policy of the operator who started inconsequential.
Meanwhile, Husna Zahir. Chairman UmumYayasan Indonesian Consumer Organization (YLKI), assess the promotional fare competition Rp0 prove immature.
"Should the competition is on the quality of service and speed, rather than tariffs that are misleading," he said.

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